Privacy Policy

1. Who We Are

BritishCasinoReviews.org is an independent affiliate casino comparison website operated for UK audiences. For data protection purposes, we are the data controller for personal information collected on this Site.

Contact us at: privacy@britishcasinoreviews.org

2. Data We Collect

We may collect the following categories of data:

• Usage Data: Pages visited, time spent, referring URL, browser type, device type, and IP address — collected via Google Analytics.
• Contact Data: Name and email address if you contact us voluntarily.
• Cookie Data: Preferences and consent choices stored in cookies (see Section 5).
• Click Data: Google Click ID (gclid) parameters from paid advertising, used to measure campaign performance.

We do NOT collect financial data, passwords, or sensitive personal information.

3. How We Use Your Data

• To improve website content and user experience (analytics)
• To measure the effectiveness of our marketing campaigns
• To respond to enquiries you send us
• To comply with legal obligations
• To prevent fraud and ensure site security

Our legal basis for processing is legitimate interests (analytics, site improvement) and consent (marketing cookies).

4. Data Sharing

We do not sell your personal data. We may share data with:

• Google Analytics: Anonymised usage data for site analytics (subject to your consent).
• Google Ads: Conversion data for measuring advertising effectiveness (subject to your consent).
• Casino Operators: If you click through to a casino, that casino's own privacy policy governs your data from that point.
• Legal Authorities: Where required by law.

5. Cookies & Google Consent Mode

We use cookies in compliance with UK GDPR and PECR. When you first visit, we present a consent banner offering you the choice to accept or reject non-essential cookies.

We implement Google Consent Mode V2, which respects your choices and adjusts Google's tracking accordingly. Analytics and advertising cookies are denied by default until you grant consent.

• Essential Cookies: Always active — required for site functionality and security.
• Analytics Cookies: Google Analytics — only active with your consent.
• Marketing Cookies: Google Ads tracking — only active with your consent.

6. Your Rights (UK GDPR)

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectification of inaccurate data
• Erasure ('right to be forgotten')
• Restrict processing
• Data portability
• Object to processing based on legitimate interests
• Withdraw consent at any time (without affecting lawfulness of prior processing)

To exercise any right, email privacy@britishcasinoreviews.org. We will respond within 30 days. You also have the right to lodge a complaint with the ICO (Information Commissioner's Office).

7. Data Retention

Analytics data is retained for 26 months via Google Analytics (configured accordingly). Contact enquiry data is retained for up to 2 years unless deletion is requested. Cookie consent records are retained for 1 year.

8. Children's Privacy

This Site is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify users of material changes by updating the "Last Updated" date at the top of this page. Continued use of the Site after changes constitutes acceptance.